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Jonatan Torreblanca
1997
Visual Designer
Currently working for Nacar Design as a Brand Keeper.
Actual position
Updated December 2022
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About Me

I’m this kind of Visual designer that secretly loves to say “I am a designer” when asked, it sounds so cool. Design has been a passionate field where my inner innocent child has found that his obsessive curiosity and necessity to solve stuff is actually an existing job.

Currently, I’m working as a Brand Keeper for Nacar Design in a wonderful office in Palo Alto, Barcelona. I help them to create their own visual designs, but my main mission is to make sure the company follows branding standards aligned with their strategy.

As a colleague, I’m this type of guy to ask where to find a super rare feature of an Adobe software. Reading updates, trying new tools and implementing them are some of my biggest hobbies in this world. Iteration is literally a religion for me. I'm not afraid to change but to stagnate. As a result of my personality, I have become a T-shaped designer.

And last but not least, as a human being I live in Arenys de Munt, a little town from Barcelona. I play indoor volleyball when it’s cold and beach volleyball, when it is not. Investing time in learning about healthy habits is a mandatory thing for me, and the one I enjoy the most is to spend good quality time with my people.

Sustainability is a must.

Design Education
UX Design Professional Certificate
Currently doing
Coursera by Google
Graphic Design Degree
2018 - 2022
Instituto Europeo di Design
CFGS Graphic Design
2016 - 2018
ESDA Llotja
Creative Experience
Nacar Design
Actual position

As a Brand Keeper, my mission was to help the Head of Communication to create visuals that follow Nacar's branding guidelines. Some of the duties I have developed include:

Redesign of «The Nacar Times» in Mailchimp, an internal newsletter for Nacar employees. This resulted in a considerable improvement in the opening ratio for the English and Spanish versions.

  • Redefine branding guidelines and get rid of those elements that were not consistent with the company's identity.
  • Create visual presentations for IF awards submissions, social media posts, etc.
Brand Keeper
The Others & We are Fort
2021 - 2022

These are some of the tasks I performed at The Others & We are Fort

  • Styleframe design for clients as Movistar or KOI Squad among others.
  • Different communication pieces for several entities of the European Comission.
  • Support to the Design Department for other editorial or visual applications.
Graphic Designer
Wapatu & Qüidat
2015 - 2021
Graphic Designer
Freelance
2015 - 2021

Independent projects for clients such as: B2B of the beauty sector, the municipality of Arenys de Mar, sports entities or the real estate sector.

Graphic Designer
Svatour
2015 - 2018
Sports photographer
Skills
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