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Jonatan Torreblanca
1997
Visual Designer
Currently working for Nacar Design as a Brand Keeper.
Actual position
Updated December 2022
Curriculum
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EDI
2021
IED Barcelona
Signage
User Experience
Temporary signage on the preventive measures related to Covid-19 for Point 1 and Point 2, IED Barcelona’s two facilities.

Overview

The product

Temporary signage on the preventive measures related to Covid-19 for Point 1 and Point 2, IED Barcelona’s two facilities.

Project duration

Started in October 2020 & ended in November 2020. Released in 2021.

The problem

Existing COVID-19 signage at IED Barcelona was ineffective, visually inconsistent, and failed to consider mental health impact on users. Resulting in confusion, low visibility and poor understanding.

The goal

To design effective, temporary COVID-19 signage that promotes positivity and reassurance for IED Barcelona's two facilities, addressing the current situation without causing alarm.

Understanding the user

User summary

The target audience for the project were the various users of IED Barcelona's two facilities, including students (undergraduates, masters, postgraduates, summer course students), teachers, maintenance staff, staff (alumni, teachers, directors, administrative staff), and other visitors (speakers, collaborators).

Pain points

Started in October 2020 & ended in November 2020. Released in 2021.

User persona

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Problem statement

To design effective, temporary COVID-19 signage that promotes positivity and reassurance for IED Barcelona's two facilities, addressing the current situation without causing alarm.

User journey map

To design effective, temporary COVID-19 signage that promotes positivity and reassurance for IED Barcelona's two facilities, addressing the current situation without causing alarm.

Getting forward

Impact

The EDI project was chosen and implemented by IED Barcelona management, enhancing users' understanding and navigation of facilities. Success was highlighted in an article on IED website and has been in use for over three years until the end of the Spanish Covid restrictions in schools.

What I learned

Through working on the EDI project, I gained valuable insights into the process of designing temporary signage. One key takeaway was the importance of conducting thorough research and analysis of existing signage, including physical research in the building. This helped me to identify strengths and weaknesses and make informed decisions about the design. Another important lesson was the ability to adapt to client changes, as the original color scheme for the signage was blue, but it was changed to yellow as per client requirement. Additionally, I learned about the complexities and considerations involved in physically implementing signage design, including factors such as size, materials, durability, and print files.

Next steps or how would I evolved the project

The success of the EDI project has opened opportunities to further collaborate with IED management on new projects. Future plans include creating an animated version of EDI, expanding the design to other areas, and creating a design universe to develop other design pieces.