JonatanStudio

Offland

2020

Redbull Basement Contest

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

User Experience

User Interface

Strategy & Business Design

Online platform that joins virtual reality surroundings with physical scenarios redefining this waythe end-of-school trip.

Team involved

Main Team

Support Team

Jonatan Torreblanca

Visual Designer

Filipe Freitas

Visual Designer

This rebranding is still in process...

Overview

Product

Project Duration

Problem

Goal

Understanding the user

User Summary

Pain points

Problem Statement

Getting forward

Solution

Impact

The Offland project was the first Spanish winner for the Redbull Basement Contest, which is an international competition with a global reach. The project connected us with Jorge Branger (LinkedIn Top Voice 2020) and Viki Gómez (a Spanish BMX Flatland legend) among others. Redbull Spain prepared an event at Hotel Arts floor 41 to participate in the international phase, which was amazing! The project appeared in articles from IED, e-Magister and Artzape websites.

Learnings

Next Steps

The project needed a tangible solution to get a better performance at the international phase. Creating a VR world and demonstrating how would look the product.