720º Magazine project thumbnail

Sotapalau project thumbnail

Sotapalau

2022

Palau de la Música Catalana

Branding

Editorial

Strategy & Business Design

Monthly musical sessions that aims to connect young people to the classical music by using the streetwear aesthetics codes.

Overview

The product

Project duration

The problem

The goal

Understanding the user

User summary

Pain points

User persona

Problem statement

User journey map

Getting forward

Impact

The client liked the proposal among the other final projects presented. We talked about a way to make it happen but we did not reach an agreement.

What I learned

Next steps or how would I evolved the project

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